Privacy Policy
Last updated: May 24, 2026
1. Who We Are
AI Pro Roofing Inc. (“we,” “us,” or “our”) operates the website aiproroofing.ca. Our registered address is 307 Bering Ave, Etobicoke, ON M8Z 3A5, Canada. You can reach us at (647) 261-2703 or aiproroofing1@gmail.com.
This policy explains what personal information we collect, why we collect it, and how we use it, in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy law.
2. Information We Collect
We collect personal information only when you voluntarily provide it or when it is generated automatically as you browse our website.
Information you provide directly
- Contact & quote requests — name, phone number, email address, and project details you submit through our lead forms or Google Ads lead forms.
- Phone calls & emails — any information you share when you contact us directly.
Information collected automatically
- Usage data — pages visited, time spent, referring URL, and device/browser type, collected through Google Analytics and Microsoft Clarity.
- Advertising data — ad interactions (clicks, impressions, conversions) recorded by Google Ads to measure campaign performance.
- Cookies & similar technologies — see Section 5 below.
3. How We Use Your Information
We use the information we collect to:
- Respond to your quote requests and service inquiries.
- Schedule and carry out roofing services you request.
- Send follow-up communications related to your project (e.g., appointment confirmations, estimates).
- Measure and improve the performance of our website and advertising campaigns.
- Comply with legal obligations.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
4. Third-Party Services
We use the following third-party services that may collect data on our behalf:
Google Ads & Google Analytics 4
We use Google Ads to display advertising and Google Analytics 4 (GA4) to understand how visitors use our site. These services use cookies and similar technologies to collect information about your visits. Google may use this data to personalize ads you see across the web.
You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on. You can manage Google ad personalization at adssettings.google.com.
Google's privacy policy: policies.google.com/privacy
Microsoft Clarity
We use Microsoft Clarity to record anonymized session replays and heatmaps to improve our website experience. Clarity may collect mouse movements, clicks, and scrolling behaviour. No personally identifiable information is recorded.
Microsoft's privacy policy: privacy.microsoft.com
5. Cookies
Our website uses cookies — small text files stored on your device — to enable certain features and analytics. The types of cookies we use include:
- Analytics cookies — set by Google Analytics and Microsoft Clarity to track page visits and user behaviour.
- Advertising cookies — set by Google Ads to measure ad conversions and enable remarketing.
You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of some features. Most browsers also support the Global Privacy Control (GPC) signal, which we honour as an opt-out preference.
6. Data Retention
We retain your contact and project information for as long as necessary to fulfill the purpose for which it was collected, or as required by law. Typically, client records are kept for up to 7 years for accounting and warranty purposes. Analytics data is retained per the default retention settings of the third-party platforms listed above.
7. Your Rights (PIPEDA)
Under PIPEDA, you have the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Withdraw consent to our use of your information (subject to legal or contractual restrictions).
- File a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca if you believe we have not handled your information appropriately.
To exercise any of these rights, contact us at aiproroofing1@gmail.com or call (647) 261-2703. We will respond within 30 days.
8. Security
We take reasonable precautions to protect your personal information from unauthorized access, disclosure, or misuse. Our website uses HTTPS encryption for all data transmitted between your browser and our server. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
10. Changes to This Policy
We may update this privacy policy from time to time. The “Last updated” date at the top of this page will reflect any changes. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
11. Contact Us
If you have questions or concerns about this privacy policy or our data practices, please contact:
AI Pro Roofing Inc.307 Bering Ave, Etobicoke, ON M8Z 3A5
Phone: (647) 261-2703
Email: aiproroofing1@gmail.com